Many small businesses today are staring a Facebook page. Depending on your business and your marketing goals, Facebook can be a smart platform to boost your ability to reach potential and existing customers.
Facebook Business Facts
When Facebook started, it was almost exclusively for college kids. But today that has changed! Now, 40% of Facebook users are over the age of 35! But the fastest growing demographic seems to be the 55+ crowd.
As Facebook grows, the statistics keep changing. But the bottom line is that more of your target audience continues to use Facebook.
Here are some reasons why you might want to include Facebook in your marketing strategy:
1. Your customers are there. Facebook is the most popular social media destination with over 400 million users world wide. With that many people, most likely many of your customers and potential customers are already there.
2. Your competitors might already be there. More than 700,000 local businesses have created a Facebook page and are doing business with their customers daily.
3. It’s easy to get started. Facebook helps you through the simple process to create your business page. You don’t need any technical expertise!
4. It’s easy to update your Facebook page. Have a coupon or special? It’s very easy to update your Facebook page with helpful information. It is also a great way to draw in customers with contests, giveaways or just information about you and what you do.
5. You can share all types of information in almost any format. Facebook allows you to send text information, upload pictures, share videos, and link to any other websites. There is nothing you can share online that you can’t post on Facebook!
6. Facebook helps with search engine placement. By adding a Facebook page for your business, you improve your search engine results ranking.
Facebook OptionsFacebook offers three types of tools, each with a different set of features and intended use:
1. Profile: In casual language, most people refer to their personal Facebook presence as their “Facebook page” but actually, Facebook calls it a profile. This is where you connect with your high school friends, family, etc. Connections are made when both people agree that they are friends.
2. Page: Some people call this a “fan page” to separate it from their personal profile, which they call their “Facebook page.” This is the tool Facebook intended for non-personal use for businesses, public figures, authors, and others. Facebook calls this your official page. Connections are made when one person decides to like the page (and the business or person it represents). Facebook used to call these people your business fans, and many businesses still use the term “fan” to describe this relationship.
3. Group: This is a tool that allows people to link up based on a common interest or cause. Connections are made when one person decides to become a supporter of the group. You might join a group focused on a television show, a sports team, or a movie and interact with other people who support it.
If you are good at networking, constantly reaching out to interested parties, then you have a better chance of being able to leverage Facebook as a marketing option. If you simply put up a page and leave it untended, it will likely be a waste of time.
Join our Facebook Community and start your Network today!
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