tag:blogger.com,1999:blog-23008485768558831742024-03-13T19:13:43.376-07:00Mom 2 Mom MarketingAnonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-2300848576855883174.post-14913094283998275382013-08-06T09:42:00.000-07:002013-09-04T09:43:06.979-07:00Pinterest for Small Business: 15 Tips for Success<span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><span style="background-color: white;"></span></span></span><br />
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there’s plenty of opportunity for brands to flesh out pinboards and catch pinners’ eyes.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">First, let’s go through a quick explanation of how it works. Pinterest is a visual social discovery network. You create online pinboards (like a bulletin board) for various categories (i.e. “dream home” or “things to buy” or “recipes”), and you “pin” items to it. You can pin a photo or video in three ways:</span></span></span></div>
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<li style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 1em 0px 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Upload it directly to Pinterest from your phone, computer, etc.</span></span></span></li>
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<li style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 1em 0px 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Use the <a href="http://pinterest.com/about/goodies/" rel="nofollow" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Pin It bookmarklet</a> on any site on the web to pin the item–it will be pinned with the URL, so you can always go back to the original source.</span></span></span></li>
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<ul style="background-color: whitesmoke; border: 0px; color: #3d3d3d; font-family: arial, helvetica, clean, sans-serif; font-size: 15px; line-height: 21px; list-style-image: initial; list-style-position: inside; margin: 0px 0px 1em; padding: 0px 0px 0px 46px; vertical-align: baseline;">
<li style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 1em 0px 0px; padding: 0px; vertical-align: baseline;"><span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Repin other people’s pins, either by seeing what your friends have posted or browsing the dozens of categories on the site.</span></span></span></li>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Sounds fun, right? Now, businesses beware: Pinterest etiquette clearly states that it’s not a platform for self-promotion–it’s not a broadcast mechanism like Twitter or Facebook–so brands need to approach the site a little differently. Here are some tips for navigating Pinterest, along with a rundown of how various companies are already using the visual social network.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">1. Promote a lifestyle</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Pinterest designer and co-founder Evan Sharp sums it up well: “For most consumer brands, the idea <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">behind</i> your brand makes sense on Pinterest.” Since you’re not supposed to blast pictures of your products on Pinterest, try to think outside the box and pin images that capture a lifestyle and/or the essence of your brand. Pinterest calls for a more holistic approach to marketing, and it can be more effective and engaging than traditional advertising because the consumers can really see how your brand fits into their lives. For example, <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Bon Appetit</i> can’t just pin pictures from the website or magazine, but it <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">can</i> pin images of cooking appliances, beautiful kitchen decor, cutlery, dinner parties and delicious creations or recipes–basically anything related to cooking and food. Seeing these culinary items will continually drive home the <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Bon Appetit</i> brand, thus making pinners more familiar with and more likely to trust the brand, visit the website and maybe even subscribe to the magazine.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">On your page, you can curate as many boards as you like. Pinners can choose to follow none, a few or all of your boards, so don’t be afraid to be adventurous and curate a wide array of boards–the point of Pinterest is to explore and discover new things, so eccentricity is appreciated and encouraged. If you own a hotel, post pictures of landmarks near the location, food from local restaurants and even pieces from local artists. Own a restaurant? Post pictures of the farm where the meat is raised, the appliances and gadgets used in your kitchen or anything related to the name of the restaurant–for example, <a href="http://panera.com/" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Panera</a> could have a board devoted to beautiful artisanal breads. If you’re in fashion, you can pin new trends, fashion sketches, pictures of fittings and shots from runway shows.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Beyond pushing one’s products, you also can use Pinterest as a way to convey your company culture–post pictures of the office, the mascot, people’s cubicles, lunch breaks and office events. Fans are interested in these details, and this imagery helps to humanize the brand.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">2. Use it like a focus group</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Millions of people use Pinterest to keep track of objects they love, places they enjoy, foods they devour and things that inspire them. Therefore, you can view it as a sort of focus group. Look at the pinners who follow your brand and see what they’re pinning and who else they’re following. They’re volunteering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on say, a survey or even on Facebook, where they have to manually enter “sarcasm” or “travel” as an interest. Use this information to your advantage to glean insights about your target consumers.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3. Crowdsource</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">You can ask fans to pin pictures of themselves with their favorite product of yours and tag you, and then you can easily repin those photos onto a VIP board–it’ll give a shoutout to these fans <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">and</i> show potential customers that your current users really like using your product. If your company hosted an even recently, encourage people to pin and tag the photos as a sort of crowdsourced scrapbook. And around the holidays, encourage them to pin a “wish list” board to curate the gifts they’re hoping for.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">4. Run contests</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">We’ve talked about crowdsourcing and asking people to tag you in their pins. The next step is to run a contest on Pinterest. Since the site is relatively new, there aren’t that many case studies, but one company recently did a particularly good job harnessing the power of Pinterest. From December 14 through 21, <a href="http://pinterest.com/landsendcanvas/" rel="nofollow" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Land’s End Canvas</a>‘s “Pin It To Win It” campaign asked users to create a Pin It To Win It pinboard (in the women’s or men’s apparel categories) and pin 10 to 20 images from the Land’s End site or repin them from the Land’s End Pinterest page. Once your board was complete, you were to email the URL of your pinboard to Land’s End for a chance to win one of 10 $250 gift cards–this was your official “entry” for the contest. A search on Pinterest shows that there were around 200 boards created for the contest, with each containing at least 10 to 20 images, which means a lot of Land’s End merchandise was injected into the Pinterest feed <i style="border: 0px none; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">at no cost</i>. </span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">5. Inspire your team</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">There are a lot of inspiring things on the web, and you can create a sort of mood board for your company, pinning things that are relevant, interesting or inspiring to you brand and your team. Pin logos and websites with good design, clever copywriting, images of possible team outings (bowling night or karaoke, perhaps), colors to figure out your new advertising palette or use it to brainstorm an upcoming campaign. By browsing Pinterest, you might even see items that could inspire your company’s next big idea, so keep that Pin It button handy.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">The image-sharing site Pinterest has been constantly in the news for the last few months. At first glance, the site seems to be nothing more than a place to share photos of shoes, recipes and crafting ideas arranged on aesthetically-pleasing Pinboards, but according to a study by <a href="http://blog.shareaholic.com/2012/01/pinterest-referral-traffic/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Shareaholic</a>, the site now drives more referral traffic than Google Plus, YouTube and LinkedIn combined. So how do you make that leap from putting together whimsical boards on your profile to generating website traffic? The following are some Pinterest marketing tips to help.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">1. Show your personality, tastes interests or values</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Fun-LEGO-Creations.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="size-full wp-image-28086 aligncenter" height="285" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Fun-LEGO-Creations.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="237" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Your Pinterest profile shouldn’t be a copy of your website: it can be used to show a more fun side to your business. As well as showcasing your own work, you can use it to show more wide-ranging interests, such as a commitment to environmental issues, pictures of the place you live, local events you support, or your staff’s pick of movies, books or music. </span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">2. Mark your content</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Gallery-by-Laura-Photography.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="size-medium wp-image-28087 aligncenter" height="198" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Gallery-by-Laura-Photography-300x198.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="300" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">If you are an artist, photographer or designer, you may wish to watermark your website images. Although Pinterest recommend only using images directly from websites rather than from image searches, making sure your images can be attributed to you not only helps to prevent potential copyright issues, but means that if images are used indirectly on Pinterest, you know that they can be traced back to your website if someone is interested in your services.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">This photograph by <a href="http://pinterest.com/GallerybyLaura/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Gallery by Laura</a> has been marked so that it can always be traced back to her studio website.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">3. Give tutorials</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Hero-Arts-1.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="alignnone size-medium wp-image-28115" height="118" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Hero-Arts-1-300x118.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="300" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">You can go beyond product images to get your message out there: <a href="http://www.openforum.com/keywords/social-media-marketing" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">YouTube videos</a> can be pinned to boards in the same way as any other thumbnail so you can show off your expertise with ‘How To’ videos for aspects of your business.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">You can have a mix of learning techniques on a Pinboard, such as videos, infographics and storyboard images, like this board from <a href="http://pinterest.com/heroarts/techniques-tutorials/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Hero Arts</a>. The content can then be shared both within Pinterest, or onto other networks.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">4. Show behind the scenes</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Rocket-Clicks1.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="size-medium wp-image-28116 aligncenter" height="91" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Rocket-Clicks1-300x91.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="300" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">You might be concerned if your business is service-based, rather than product-based, that you won’t be able to use it to drive sales. But you can use Pinterest to show behind the scenes at your company, with boards about your staff, local environment and industry, or other ways of using interesting images to help people find out about what you offer. <a href="http://pinterest.com/rocketclicks/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;" target="_blank">Rocket Clicks</a> is a service based company, but they still provide plenty of interest on their profile by showing photos of their staff, their inspirations and industry inforgraphics.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">5. Go beyond your website</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Bandhini-1.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="alignnone size-medium wp-image-28117" height="178" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/Bandhini-1-300x178.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="300" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Make use of what is possible with the Pinboard format by putting together ‘looks’, lifestyle ideas, or show your products in real environments to show how they can work.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">These inspirational boards from <a href="http://pinterest.com/bandhini/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Bandhini Design</a> show how their products can contribute to lifestyle aspirations.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">6. Make sure your products appear in the Gift section</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/econica-fashion.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="size-medium wp-image-28088 aligncenter" height="261" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/econica-fashion-300x261.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="300" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Pinterest has a dedicated gift section, searchable by price range. If you have an e-commerce site make sure you tag your images by price when you upload them, that way they will automatically appear on the Gift Page.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">As with this image from <a href="http://pinterest.com/econica/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Econica Fashion</a>, Pinterest will add a price tag on the corner of your image and copy it into the sales section.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><b style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">7. Help others find your content</b></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;"><a href="http://adfeed.federatedmedia.net/amex2010/files/2012/03/BenTyler1.jpg" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><img alt="" class="alignnone size-medium wp-image-28118" height="300" src="http://adfeed.federatedmedia.net/amex2010/files/2012/03/BenTyler1-270x300.jpg" style="border: 0px none; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;" width="270" /></a></span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Remember to make your content easy to find by using #tags in your descriptions, as well as labeling your Pins and Boards with obvious titles. Users can search by Pins, Boards and People, so make sure your company name reflects what you do, for example including the word ‘Design’ or ‘Kitchens’ after your name. You can also have a company website link for when people click on your profile image.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">These Boards by <a href="http://pinterest.com/bentyler/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Ben Tyler Building and Remodeling</a> are all logically labeled to help users find their images.</span></span></span></div>
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<span style="background-color: #fff2cc;"><span style="font-size: small;"><span style="font-family: Georgia,"Times New Roman",serif;">Like all social media networks, Pinterest is about community, and the same rules apply as on any other network. Share others’ content, don’t be too ‘salesy’, ‘like’ and comment on images shared by others, and engage in the conversation. Above all, pay attention to Pinterest’s own <a href="http://pinterest.com/about/etiquette/" style="border: 0px none; color: #1e73bd; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;">Etiquette Guidelines</a> if you’re not sure how to get started.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-2288968248451141042013-05-22T06:00:00.000-07:002013-05-23T14:10:12.855-07:00Wallpaper is Back in Style...and Old Bob's Has You "Covered"!<br />
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<span style="font-family: Georgia, Times New Roman, serif;"><b><a href="http://www.oldbobs.com/">Old Bob's</a></b> is a curious place, with an
odd miscellany of products for your home and yard. Haven't ever heard of them?
They just might be <i>Indiana's hidden gem</i>!
From small out buildings and sheds, to a plethora of bird and squirrel feeders,
<b>Old Bob's</b> has everything you want
for a happy, lively back yard. But they are so much more than just a shop for
bird lovers...</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Old Bob's</b> caught
on <i>(before most)</i> that <b>wallpaper is coming back in style</b>, in a
big way! They offer over a thousand of sample books, with nearly every design
you could think of, right at your fingertips!</span></div>
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<a href="http://www.oldbobs.com/i/X59REUPEGC_0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://www.oldbobs.com/i/X59REUPEGC_0.jpg" width="200" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;"> But the best part of all, is that
you can get each and every design at a <b><a href="http://www.oldbobs.com/wallpaper.html">discount off retail prices</a></b>!
They also have a variety of wall borders, some of which you can <b><a href="http://www.oldbobs.com/Borders.html">browse (and buy!) online</a></b>. </span></div>
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<span style="background-color: white; line-height: 115%;"><span style="font-family: Georgia, Times New Roman, serif;"><b>Old Bob’s has been a
family owned business since 1975.</b></span></span></div>
Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-9682477768171427592013-05-20T06:52:00.001-07:002013-05-20T06:52:34.963-07:00Get the Most Out of Social Media in 4 Hours a Week<span style="background-color: white; font-family: Verdana, sans-serif;"><span style="line-height: 21px;">To be a success at your small business venture, you have to master the art of time management. Too often, small business owners get distracted by all the options on social media sites, like Facebook. There is just so much to do, and so few hours in a day! So how can you have the most social media impact, without devoting all of your time?</span></span><br />
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<span style="background-color: white;"><span style="line-height: 21px;"><span style="font-family: Verdana, sans-serif;">Narrow your focus and organize the time spent maintaining social media. Pick the social media outlets that work best for your business (start by checking out Facebook, Twitter, YouTube, LinkedIn, and Pinterest) and divide your time - <b>I suggest four hours per week</b> for the following tasks:</span></span></span><br />
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<span style="background-color: white;"><span style="line-height: 21px;"><b><span style="font-family: Verdana, sans-serif;">Step 1: Create and schedule content</span></b></span></span><br />
<span style="background-color: white;"><span style="line-height: 21px;"><span style="font-family: Verdana, sans-serif;"><b> </b>Spend your first hour finding or creating content that pertains to their business, and will interest fans. Schedule your posts, so that your account is active during the course of the week. You can also <a href="http://mom2mommarketing.blogspot.com/p/seo-services.html">purchase SEO keyword enriched content</a> for very little. </span></span></span><br />
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<span style="background-color: white;"><span style="line-height: 21px;"><b><span style="font-family: Verdana, sans-serif;">Step 2: Open communication</span></b></span></span><br />
<span style="background-color: white;"><span style="line-height: 21px;"><span style="font-family: Verdana, sans-serif;"><b> </b>If a customer comments on something or asks a question, it is important to answer them with the proper information and in a timely manner. Spend at least an hour each week responding or following up with your fans. Do this at the same time every week, so they know when you are online. If you are a larger company, you may instead consider <a href="http://mom2mommarketing.blogspot.com/p/account-manag.html">account management services</a>. </span></span></span><br />
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<span style="line-height: 21px;"><b><span style="font-family: Verdana, sans-serif;">Step 3: Grow your network</span></b></span><br />
<span style="line-height: 21px;"><span style="font-family: Verdana, sans-serif;">Managing your social media can seem like a daunting task, but most sites have built in ways to make it easier to expand your audience. Facebook, for instance, will offer you several similar pages to the one you just liked. This will make it easier to find other people and companies to follow. If you find this to be a tedious use of your time, you can add fans and gain a following effortlessly, with a <a href="http://mom2mommarketing.blogspot.com/p/social-media.html">Fast Fan Gain Package</a> or becoming a <a href="http://mom2mommarketing.blogspot.com/p/social-media.html">Sponsored Page on Network Ladders</a>. </span></span><br />
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<a href="http://3.bp.blogspot.com/-CPYdUDbKyeE/UZojVYpumaI/AAAAAAAAHiU/10e2xW0MOPM/s1600/similar+pages+FB.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="91" src="http://3.bp.blogspot.com/-CPYdUDbKyeE/UZojVYpumaI/AAAAAAAAHiU/10e2xW0MOPM/s400/similar+pages+FB.jpg" width="400" /></span></a></div>
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 21px;">Executing a professional, entertaining and effective social media marketing strategy doesn't have to be a daunting task. Select the sites that suit your business’ needs and organize the time spent on social media into manageable chunks.</span></span></span></div>
Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-44331644755678069572013-05-07T06:19:00.000-07:002013-05-11T07:29:15.153-07:005 Tips for Getting Your Facebook Posts Seen<span style="font-family: Verdana, sans-serif;">Did you just write a really powerful blog post? Or do you have an product to promote? You want to share that on your <b>Facebook</b> fan page, because it will increase your viewership. <b>But not everything you post will get seen by all of your fans.</b> We know, we know. How could that be? <b>Facebook</b> does their best to make sure its users aren't overwhelmed by messages they don't want. In this article we'll show you how this works and what you can do about it with News Feed Optimization (NFO).</span><br />
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<strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">What is the Facebook Newsfeed Algorithm? </span></strong></div>
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<span style="font-family: Verdana, sans-serif;">We're not going to get into all of the details, but what you need to know is:</span></div>
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<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Facebook didn’t want to crowd your newsfeed, so they created an algorithm that hides content it thinks you might skip anyway.</span></li>
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">That means that just because you post something to your fans it doesn’t mean they’ll all see it.</span></li>
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Unfortunatley, average fan pages rank low in the algorithm so that 50-70% of fans never see the content in their newsfeed.</span></li>
<li style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">You need to focus on driving the actions that impact NFO like impressions, likes, and comments.</span></li>
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<strong style="background-color: transparent; border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif;">Impressions Are Your Best Friend</span></strong></div>
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<span style="background-color: white; font-family: Verdana, sans-serif; line-height: 18px;">Lots of people look at <b>Facebook Insights</b> and get confused about why their total impressions are higher than their total number of fans. Total impressions are a count of <b>everything</b>, but what you should really care about is <b>unique impressions</b> -- how many different people you reach, not how many times you reach one person. And how many impressions you get are what measures how often you show up in fans newsfeeds.</span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Getting Seen: Six Tips for Optimizing Your Newsfeed and Status Updates</b></span><br />
<span style="font-family: Verdana, sans-serif;"><i>Here are six tips to help you get noticed in the Facebook newsfeed.</i></span></div>
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<span style="font-family: Verdana, sans-serif;">1. Be human! People come to Facebook to interact, not to have your product shoved down their throats.<br /><br />2. Keep your status updates short & sweet, otherwise people won't even read them.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br />3. Think about time of day: what time are most of your fans online and checking Facebook?</span></div>
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<span style="font-family: Verdana, sans-serif;"><br />4. Likes and comments boost a posts ranking in the newsfeed. Use the 80/20 principle: Post 80% about things related to common interest of your fan base, 20% directly related to your brand/company. This will keep people active!</span></div>
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<span style="font-family: Verdana, sans-serif;">5. Remember that there is a higher likelihood of people seeing your posts if they are text only, less likely if they include a link, and even less likely if they contain a photo or video. </span></div>
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Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-51796139129397142072013-05-01T06:00:00.000-07:002013-08-13T10:00:42.641-07:00 8 Tips for Being Professional on Facebook<span style="font-family: Verdana, sans-serif;"><span style="background-color: white; line-height: 26px;"><b>Facebook</b> has grown rapidly and now boasts some 900 million users globally. </span><span style="background-color: white;"><span style="line-height: 26px;">It has become a perfect platform for<b> B2C</b> (business to consumer) marketing, providing targeted advertising opportunities based on user’s likes and affiliations. </span><span style="line-height: 26px;">Facebook is now moving towards a more professional and more career oriented service. They have recently introduced changes to personal profiles, giving more space for work and education information.</span><span style="line-height: 26px;"> </span></span></span><br />
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<a name='more'></a><span style="background-color: white;"><span style="line-height: 26px;"><span style="font-family: Verdana, sans-serif;"><b>The way people use Facebook has changed drastically in the last few years</b>. As you get friend requests from colleagues, and customers, it’s no longer strictly that social network. This means there is a case for branding oneself on Facebook just like we have always been doing on LinkedIn.</span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif; font-size: large;"><span style="line-height: 26px;"><b>So how do you maintain a professional appearance on your Facebook Fan Page?</b></span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>1. Use proper spelling and grammar. </b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> There is nothing less professional than a post that looks like this:</span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> Make sure you spell out words like 'You' and 'business', instead of using</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> the more popular internet forms of 'U' and </span></span></span><span style="background-color: white; font-family: Verdana, sans-serif; line-height: 26px;">'Biz'. </span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>2. Use a professional picture or logo, cover picture or background.</b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> Having a <a href="http://mom2mommarketing.blogspot.com/p/seo-services.html"><b>professionally designed</b></a> cover picture or banner will lend you an</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> air or professionalism. People will take you more seriously the more</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> polished your page looks. </span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>3. Set your vanity URL.</b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> This also makes you seem more professional, even though it is a small</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> step. You must have at least 30 fans to set your own URL. </span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>4. Fill in your business details.</b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b> </b>Having a complete business profile, complete with location (if applicable)</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> contact and information on what it is your page offers. Customers want to</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> know they can get a hold of you if they have a problem, questions or praise. </span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>5. Add your website URL or Blog RSS.</b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b> </b>This goes with the last tip. Make sure you have as much of your business</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> information in the profile as you can - especially your site or blog.</span></span></span><br />
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<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>6. Post relevant content. </b></span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> Everyone loves a <b>LOLCAT</b> or one of those sarcastic e-card pics, but despite</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> their popularity, they are the mark of a business owner who is not taking</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> things seriously. Sure, the picture may get a lot of "Likes" and "Shares",</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> but in the end, you may lose the few serious <b>(AKA Paying)</b> customers you</span></span></span><br />
<span style="background-color: white;"><span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> had. Stick to relevant content to keep them coming back for more!</span></span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>7. Stay away from political or religious posts.</b> </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> Not everyone agrees with me on this one, but unless you are a political or</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> religious page, you should refrain from sharing these types of posts. You</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> risk offending a paying customer, merely because your views may differ. </span></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>8. Listen when your fans give you feedback.</b> </span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> Your fans have made your success what it is, so when they tell you they</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> are not happy with something, you should listen. You would think this is a</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> basic, no-brainer, but it is not. <b>Regardless of what kind of page you run</b>,</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"> there are a few things you should never say when someone complains:</span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>* "This is my page, if you don't like it then unlike my page"</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>* "I don't care what you think"</b></span></span><br />
<span style="font-family: Verdana, sans-serif;"><span style="line-height: 26px;"><b>* Anything that involves obscenities</b></span></span>Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-1182773906742162582013-04-24T07:00:00.000-07:002013-05-06T18:03:25.682-07:007 Free Ways to Edit Images Online<span style="background-color: white; font-family: Verdana, sans-serif; line-height: 21px;">Most of us have a need to edit images at some point in our day to day work life, but it’s simply not always feasible for small businesses to shell out the money it takes to buy image editing software and train employees on how to use it.</span><br />
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<span style="background-color: white; font-family: Verdana, sans-serif; line-height: 21px;">Whether it’s for adding pictures to a presentation, creating marketing materials, tweaking images for blog posts or just general use, business users can now go to the web to accomplish all of these image editing tasks - completely free of charge! </span><br />
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<a href="http://3.bp.blogspot.com/-g2o0q2b_N3c/UYhQ7dGGGEI/AAAAAAAAHg8/JuYWqa4VPb4/s1600/Cat+Eye+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="http://3.bp.blogspot.com/-g2o0q2b_N3c/UYhQ7dGGGEI/AAAAAAAAHg8/JuYWqa4VPb4/s200/Cat+Eye+1.jpg" width="200" /></a></div>
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Photo Courtesy of <a href="http://www.facebook.com/ruralanimalwelfareresources">Rural Animal Welfare Resources</a></div>
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<a name='more'></a><span class="Apple-style-span" style="background-color: white; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-weight: bold; line-height: 21px;"><br /></span></span>
<span class="Apple-style-span" style="background-color: white; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-weight: bold; line-height: 21px;">1. For Minor Tweaks</span><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; line-height: 21px;">Sometimes all you need to do is tweak a single element or two of an image to make it work perfectly for your professional needs.</span><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; line-height: 21px;"><span style="border: 0px; font-size: small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">When it comes to rounding edges, a simple little tool called </span></span><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.roundpic.com/" style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><span style="border: 0px; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: Arial !important; font-size: xx-small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><b>RoundPic</b></span></span></span></a></span></span></span><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; line-height: 21px;"> could be a huge time saver. Simply upload your image or specify an image URL, and click to round it. You can then download the final product and be on your merry way. Should you need a few more features, you can also adjust the size, add a shadow or border, and save as html.<br /><br />In the same light is </span><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: Arial !important; font-size: xx-small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><a href="http://www.webresizer.com/" style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><span style="color: blue; font-family: Verdana, sans-serif;"><b>Web Resizer</b></span></a><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; line-height: 21px;">, a super simple and lightweight image editing tool just for resizing, cropping, and optimizing photos.</span></span></span></span></span></span></span></span></span></span></span></span></span><br />
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<a href="http://3.bp.blogspot.com/-9Vu0YR5L8iM/UYhRTCGi8yI/AAAAAAAAHhE/82OQQ2KNEi4/s1600/255709_539331469446006_2078205406_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="http://3.bp.blogspot.com/-9Vu0YR5L8iM/UYhRTCGi8yI/AAAAAAAAHhE/82OQQ2KNEi4/s1600/255709_539331469446006_2078205406_n.jpg" /></a></div>
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Photo Courtesy of <a href="https://www.facebook.com/BeadfulThings">Beadful Things</a></div>
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2. Use Anyone-Can-Edit Tools</b>If all you need is a few quick fixes to spruce up your company’s images for presentations or web content, then you've got a lot of solid options to choose from.<br /><br />If usability is key, then <a href="http://www.picnik.com/"><b>Picnik</b></a> is an excellent choice for online image editing. It’s also the image editor for all Flickr images, and it can pull in most of your photos from across the web – Facebook, MySpace, Photobucket and the like. <br /><br />A free Picnik account includes editing features, sans the complications of Photoshop-like tools, for correcting exposure, adjusting colors, sharpening images, fixing red-eye, resizing, and rotation. You can also add some basic effects and frames, but the really good stuff will cost you $24.95 a year.<br /><br /><a href="http://www.drpic.com/"><b>Dr.Pic</b></a> doesn’t have the same fluid interface as Picnik, or support social site photo import, but it is a completely free utility with a variety of editing tools that anyone can use. You can resize, crop, rotate, adjust brightness, auto-fix, sharpen, add text, and apply a few effects. When you’re done, just opt to save the creation to your desktop or to the web.</span><br />
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Photo Courtesy of <a href="https://www.facebook.com/itsawrapgiftbags">It's a Wrap Gift Bags</a></div>
<span class="Apple-style-span" style="background-color: white; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: Arial !important; font-size: xx-small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; font-weight: bold; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /><span class="Apple-style-span" style="border: 0px; font-family: Arial !important; font-style: inherit; font-variant: inherit; font-weight: bold; margin: 0px; padding: 0px; vertical-align: baseline;"><b style="font-style: inherit; font-variant: inherit; line-height: 21px;">3. Advanced Online Editing Options</b></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span><br />
<span class="Apple-style-span" style="background-color: white; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: Arial !important; font-size: xx-small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; font-family: Verdana, sans-serif; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; font-family: Arial !important; font-style: inherit; font-variant: inherit; font-weight: bold; margin: 0px; padding: 0px; vertical-align: baseline;"><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-style: inherit; font-variant: inherit; line-height: 21px;">The web is also a great place to find and use sophisticated online editing tools that are on par with the likes of Adobe’s software giant Photoshop, which we should note also offers a </span><a href="http://www.photoshop.com/express/landing.html" style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><b>free online express version</b></a><span class="Apple-style-span" style="border: 0px; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="font-style: inherit; font-variant: inherit; line-height: 21px;">.</span><br /><br /><a href="http://www.splashup.com/" style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><b>Splashup</b></a><span style="font-style: inherit; font-variant: inherit; line-height: 21px;"> is a nifty online image editor that brings the sophistication of Photoshop to the web. Since it mirrors Photoshop </span><span style="line-height: 21px;">functionality</span><span style="font-style: inherit; font-variant: inherit; line-height: 21px;"> with multiple image editing, pixel-level control, layers, filters, and other advanced options, it’s a viable alternative that better fits your budget (it’s free).</span><br /><br /><span style="font-style: inherit; font-variant: inherit; line-height: 21px;">Another great free option for more advanced image editing is </span><a href="http://www.fotoflexer.com/" style="border: 0px; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; outline-style: none; padding: 0px; text-decoration: none; vertical-align: baseline;"><b>FotoFlexer</b></a><span class="Apple-style-span" style="border: 0px; font-family: Arial !important; font-size: 12px; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-size: small; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><span style="border: 0px; font-family: 'Times New Roman'; font-size: 15px !important; font-style: inherit; font-variant: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">. This advanced online image editor supports animation, smart scissors for isolating only the content you want, resizing, smart recoloring, distortion, and image layering.</span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span>Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-8304021459859967192013-04-17T07:00:00.000-07:002013-05-06T10:11:35.095-07:00Should Your Business Be on Pinterest?<span style="font-family: Verdana, sans-serif;">For those who are not familiar, the new social network, <b>Pinterest</b>, works like a virtual pinboard. Users can add photos, videos and other content using a “Pin It” button, and then save, upload, sort or manage that content on personal pages. The <b>Pinterest</b> network has almost 12 million unique visitors a month!<br /><br />But with a recent <a href="http://www.openforum.com/articles/which-do-you-fear-more-losing-customersor-your-whole-business"><b>study</b></a> saying nearly 40 percent of business owners are working harder–and 27 percent are struggling to keep their businesses afloat–is <b>Pinterest</b> worth your time?</span><br />
<a name='more'></a><span style="font-family: Verdana, sans-serif;"><br />Small businesses are using <b>Pinterest</b> to create and engage with a community of followers. Through <b>Pinterest</b>, you can tell your unique story through creative boards. <b>Pinterest </b>offers another level of relationship building with the community, while helping to drive traffic, create new customers and build brand loyalty. The unique network allows for you to share much more than just your products and/or services. It gives the customer a peek inside!</span><br />
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<span style="font-family: Verdana, sans-serif;">But if your company is not comfortable sharing ideas that are not necessarily about your own company or its products–and do not have time to devote to doing </span><b style="font-family: Verdana, sans-serif;">Pinterest</b><span style="font-family: Verdana, sans-serif;"> properly – you may not want to get on board.</span><span style="font-family: Verdana, sans-serif;"><br /></span><br />
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<b><span style="font-family: Verdana, sans-serif;">Example: <a href="http://pinterest.com/lttlemomprairie/">Little Mom on the Prairie</a> posts her blog posts on Pinterest, but also craft and recipe ideas from other blogs, too.</span></b><br />
<span style="font-family: Verdana, sans-serif;">The social network can be a real asset, but you need to be active to continually engage a target audience. Just as with Facebook and Twitter, it is about community, and businesses should feel comfortable pinning images, news, tips and even other products that aren't necessarily from its company. </span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Have you tried Pinterest? What has been the result?</b></span></div>
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Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-90937469911630418922013-04-10T09:17:00.000-07:002013-08-13T10:00:19.506-07:0018 Facebook Marketing Tips for Small Businesses<span style="font-family: Verdana, sans-serif;">According to <b>Facebook</b>'s own statistics, people spend more than 700 billion minutes monthly on the platform. Often, companies start up a Facebook Page, post for a short time, and then leave it to gather dust, hoping the sales will come rolling in despite the lack of content.<br /><br /> What would it mean to your business if you instead developed a clear Facebook Marketing Strategy and then put it into action with precision? The potential marketing opportunity on Facebook is huge for many small businesses, and quite possibly for yours!</span><br />
<a name='more'></a><span style="font-family: Verdana, sans-serif;"><br /><b> Do not let Facebook replace your other forms of marketing.</b> Your customers ARE spending time somewhere, though, and you should capitalize on that. You want to connect with them and increase the time they spend with your brand.So if they are on Facebook, and if they are on Facebook A LOT, You owe it to your company to develop a plan to interact with them on Facebook.<br /><br /><b> 1. Decide What Your Facebook Page Goals are</b>As with any marketing platform, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a strategy. Your audience may value Facebook as a customer service vehicle for your business, in other cases, as an appropriate sales source. In other cases, your fans may just want to "talk" with you and feel a part of it all. <br /><br /><b> 2. Create Custom Tabs</b>When you start your Facebook Page for your business, your Page has a standard set of "tabs," including a Wall (where posts and comments are published) and an Info tab (with general information about your company). You can extend the capabilities of your Facebook Page by creating custom tabs. For example, the <a href="https://www.facebook.com/ruralanimalwelfareresources">Rural Animal Welfare Resources Facebook Page</a> includes a "<a href="https://www.facebook.com/ruralanimalwelfareresources/app_117708921611213">Donate</a>" tab, making it easier for the non-profit organization's supporters to fund their cause. <br /><br /><b> 3. Edit Your Tab Order </b>Your Facebook tabs appear in vertical order on the left side of your Page. Right under the list of tabs is a small "Edit" option. You can use this to customize the order of your tabs (outside of the Wall and Info tabs). This is useful if you want a certain tab towards the top, or all the way at the bottom of the list so that it stands out more. <br /> <br /><b> 4. Post More Than Sporadically </b>We've all seen them... Facebook Pages where the business was overly excited when setting up their Page, with 7 posts the first day, and then no more posts the following three months. Just as with any marketing for your business, if you are going to do it, then do it well. By ignoring your Facebook Page for months at a time, you send a message to your audience that you may not be able to give them the customer support they need. Decide if a Facebook Page is something your business needs, and if the answer is yes then stick to some type of posting schedule. <br /><br /><b> 5. Get Their Info </b>Giving your audience something of value in exchange for a registration or sign-up can be valuable to your business, as it enables you to have an ongoing conversation with those who have expressed interest. It also gives you a direct email marketing list, if you decide to add that to your marketing strategy down the road. <br /><br /><b> 6. Create a Connection </b>If someone takes the time to comment on your Facebook Wall, answer them. Think about it, if someone calls your business, you answer the phone and you answer their questions. Same with email. Same with a form submission from your website. And it's the same with Facebook. <br /> <br /><b> 7. Go Beyond Your Page </b>Facebook now enables you to navigate through Facebook "as a Page." Therefore, you can post to other Facebook Pages that you "Like." (Note, this is only for Pages for which permissions have been configured to allow third-party posts.) Just be extra careful with this, as you should post to another Facebook Page ONLY when you have something of true value to add. And be very respectful of the Page owner. DO NOT SPAM. It's just bad marketing. <br /> <br /><b> 8. Use It as a Content Platform </b>Use Facebook as a publishing platform and as a channel for extending the reach of your content. If you write a blog post, update your Facebook Page and let the world know about it and have access to it. Not everyone is going to visit your blog everyday. The more that you can write once and publish in multiple locations, the more likely that your valuable content is going to reach your audience. <br /> <br /><b> 9. Make it "Shareable" </b>What can you offer your audience that's of value? That they would want to tell their colleagues/friends/family about? Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will return the favor by letting others know and providing their own network with the opportunity to experience such value. For example, this could be an eBook, an exclusive offer, a cool competition, etc. It can even be just an awesome picture worht sharing. <br /> <br /><b> 10. Make Some Content Exclusive </b>Dangle something of value to your prospective audience but make them "Like" your Page in order to get it. They win. You win. Everyone wins. For example, many big companies who host a freebie or giveaway offer, require that you "Like" the page in order to enter/get the free item. <br /><br /><b> 11. Use Facebook Insights </b>Facebook Insights is a set of analytic tools that tracks use and interaction with your Facebook Page. It's available free to every Page administrator. Use the Insights data by keeping track of how people are using your Page. What content is of most interest? What is just not resonating? And then adjust your Page activities accordingly. <br /> <br /><b> 12. Be Identifiable </b>As with any marketing, your campaign is sure to be more successful, the more integrated you make it. Use the same logo, icons, banners etc across all of your social media. Become recognizable through your Page! <br /><br /><b> 13. See if Your Vanity URL Is Available</b>Before you launch your brand presence on Facebook, you need to make sure that your vanity URL is available — and that it’s simple and easy to remember.</span><br />
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<span style="font-family: Verdana, sans-serif;"><br /><b> 14. Use a Third-Party Platform to Distribute Social Content</b>Copying and pasting content, logging in from one social media network and logging out from another can be a time consuming task — but it doesn’t have to be. If you’re looking to push content to Facebook and other social networks, you can benefit from using a tool like <a href="http://hootsuite.com/">HootSuite</a>, which allows you to publish once and distribute everywhere. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b> 15. Find Out When and What to Post </b>If you’re looking to see what your fans engage with the most — and when to post it on Facebook— you can utilize a third-party service called <a href="http://edgerankchecker.com/">Edgerank Checker</a>.<br /><br /><b><i>This time-saving application grades your fan page and determines the following key factors: </i></b><br /><b>*</b>Most effective day of the week to post content <br /><b>*</b>Popular keywords that drive engagement <br /><b>*</b>What type of media is best for your audience <br /><br /><b> 16. Provide Local Content</b>Nobody wants to visit a Facebook Page with an enticing offer, only to learn that it's not available in their region. Nor do they want to land on a brand page where all the content is in another language.<br /><br /><b><i>Here are some quick strategies for providing localized content: </i></b><br /><b>*</b>Give your fans an incentive to visit your business by providing them with a recent, active “walk-in” promotion in their area. <br /><b>*</b>Allow users to recognize that you are connected with their location by providing details and assets specific to where they are.<br /><b>*</b>Geotarget your posts even if you don’t have multiple locations — you wouldn’t want to offer a walk-in special to your fans in New York if your business is in L.A.! </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b> 17. Create a QR Code for Your Page</b>Setting up a QR code for your Facebook Page is a quick, simple and effective strategy for small or large businesses to use. QR codes can be leveraged on napkins, menus, business cards, billboards, magazines, brochures and other forms of marketing materials. <a href="http://esponce.com/">Esponce</a> is one of the most powerful QR code platforms on the market, and it offers a free tier that’s typically geared to small businesses.</span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b><i>The process takes no more than a few minutes to set up and allows you to: </i>*</b>Create a custom QR code <br /><b>*</b>Embed your logo into the QR code <br /><b>*</b>Link your QR code to a dynamic URL — so you can customize and change the URL if you decide you want to later drive users to your website instead of your Facebook Page. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>You’ll have the ability to view analytics so you can see how many people have scanned your code, their location and the type of smartphone that scanned the image.</b></span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b> 18. Buy Facebook Ads</b>Buying Facebook ads is a wise, cost-effective solution that can help increase your brand's visibility throughout the Facebook platform. Most people don’t realize how easy they are to set up or that you can buy in with a small ad spend. A budget of $50 per month would be sufficient for a small business to make some waves.<br /></span><br />
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<span style="font-family: Verdana, sans-serif;"><a href="http://www.facebook.com/Mom2MomMarketing">Join our Facebook Community and start your Network today!</a></span></div>
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Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-23143272895530794372013-04-03T08:38:00.000-07:002013-08-13T10:00:04.540-07:00Should Your Business Be on Facebook?<a href="http://1.bp.blogspot.com/-APZodqxmvXQ/UYfMyw-QdII/AAAAAAAAHgM/5YtEdYpRP3M/s1600/woman+working.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://1.bp.blogspot.com/-APZodqxmvXQ/UYfMyw-QdII/AAAAAAAAHgM/5YtEdYpRP3M/s320/woman+working.jpg" /></a><br />
<span style="font-family: Verdana, sans-serif;">Many small businesses today are staring a Facebook page. Depending on your business and your marketing goals, Facebook can be a smart platform to boost your ability to reach potential and existing customers.<br /><br /><b> Facebook Business Facts</b> </span><br />
<span style="font-family: Verdana, sans-serif;">When Facebook started, it was almost exclusively for college kids. But today that has changed! Now, 40% of Facebook users are over the age of 35! But the fastest growing demographic seems to be the 55+ crowd. <br /><br />As Facebook grows, the statistics keep changing. But the bottom line is that more of your target audience continues to use Facebook.</span><br />
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<b><span style="font-family: Verdana, sans-serif;">Here are some reasons why you might want to include Facebook in your marketing strategy: </span></b><br />
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<span style="font-family: Verdana, sans-serif;"><b><br />1. </b>Your customers are there. Facebook is the most popular social media destination with over 400 million users world wide. With that many people, most likely many of your customers and potential customers are already there. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>2.</b> Your competitors might already be there. More than 700,000 local businesses have created a Facebook page and are doing business with their customers daily. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>3. </b>It’s easy to get started. Facebook helps you through the simple process to create your business page. You don’t need any technical expertise! </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>4. </b>It’s easy to update your Facebook page. Have a coupon or special? It’s very easy to update your Facebook page with helpful information. It is also a great way to draw in customers with contests, giveaways or just information about you and what you do. </span></div>
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<span style="font-family: Verdana, sans-serif;"> <br /><b>5.</b> You can share all types of information in almost any format. Facebook allows you to send text information, upload pictures, share videos, and link to any other websites. There is nothing you can share online that you can’t post on Facebook! </span></div>
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<span style="font-family: Verdana, sans-serif;"><b>6.</b> Facebook helps with search engine placement. By adding a Facebook page for your business, you improve your search engine results ranking. </span></div>
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<b><span style="font-family: Verdana, sans-serif;"> Facebook Options</span></b><span style="font-family: Verdana, sans-serif;"><b>Facebook offers three types of tools, each with a different set of features and intended use: </b><br /><b>1. Profile</b>: In casual language, most people refer to their personal Facebook presence as their “Facebook page” but actually, Facebook calls it a profile. This is where you connect with your high school friends, family, etc. Connections are made when both people agree that they are friends. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>2. Page</b>: Some people call this a “fan page” to separate it from their personal profile, which they call their “Facebook page.” This is the tool Facebook intended for non-personal use for businesses, public figures, authors, and others. Facebook calls this your official page. Connections are made when one person decides to like the page (and the business or person it represents). Facebook used to call these people your business fans, and many businesses still use the term “fan” to describe this relationship. </span></div>
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<span style="font-family: Verdana, sans-serif;"><br /><b>3. Group</b>: This is a tool that allows people to link up based on a common interest or cause. Connections are made when one person decides to become a supporter of the group. You might join a group focused on a television show, a sports team, or a movie and interact with other people who support it. </span><br />
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<span style="font-family: Verdana, sans-serif;"> If you are good at networking, constantly reaching out to interested parties, then you have a better chance of being able to leverage Facebook as a marketing option. If you simply put up a page and leave it untended, it will likely be a waste of time.</span><span style="font-family: Verdana, sans-serif;"><span style="background-color: white; line-height: 20px;"><br /></span></span>
<span style="background-color: white; font-family: Georgia, Times New Roman, serif; font-size: large; line-height: 20px;"><a href="http://www.facebook.com/Mom2MomMarketing">Join our Facebook Community and start your Network today!</a></span></div>
Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-1291359936601423992013-03-01T13:50:00.000-08:002013-08-13T09:58:53.162-07:00TESTIMONIALS"You helped us get the donations needed for our first feral spay procedure! We are so grateful that you are now helping us raise enough to help another kitty! Thank you for your support, M2M!"<br />~ JRae from Rural Animal Welfare Resources<br /><br /><br />"Wow I was very happy to wake up this morning with 500 new fans! How in the world do you do it? It's like magic, lol. "<br />~ Jennifer from Jennifer Rye Photography<br /><br /><br />"I have gained 200 fans just from having a sponsor spot on your ladders! Thank you Mom 2 Mom!" ~ Scott from It's a Wrap<br /><br /><br />"Wow I'm seeing the likes rolling in now... Thanks!"<br />~ Keegan Dozier<br />Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-50362101619955180372013-03-01T13:48:00.000-08:002013-05-23T14:13:28.239-07:00REVIEWS<div style="text-align: left;">
<span style="font-family: Georgia, Times New Roman, serif;"><b>Sometimes we are asked to do reviews of certain companies or products. You can find our honest opinions on these things here...in some cases we may have been compensated in some way for our review. We guarantee you, this has not and will never sway our opinion on any subject. </b></span></div>
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<a href="http://mom2mommarketing.blogspot.com/2013/05/wallpaper-is-back-in-styleand-old-bobs.html"><span style="font-family: Georgia, Times New Roman, serif;"><b>Wallpaper is Back in Style...and Old Bob's Has You "Covered"!</b></span></a></div>
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<br />Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0tag:blogger.com,1999:blog-2300848576855883174.post-8856554624427435882013-02-28T12:23:00.000-08:002013-08-13T12:24:08.237-07:00About Us<span style="font-family: Verdana, sans-serif;"><b>Our company was born out of frustration</b>!
As a group of ladies who work from our home, most marketing/advertising
is priced outside our budgets! So we turned to social media, only to
find that many marketing pages could not deliver what they promised. <b>Frustrated and not willing to settle for less</b>, we banded together to bring you the best of our accumulative 15 years of marketing and selling experience! </span><br />
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<span style="font-family: Verdana, sans-serif;">We learned that quite often, <b>your business is only as strong as your network</b>.
Our target audience is Moms, the largest and
most influential demographic online! When women like a product or
service, they tell everybody. When women make money selling a product,
they tell even more people! <b>But not all of them are heard in the sea of social media... </b></span><br />
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<a href="http://2.bp.blogspot.com/-ZswDCd9Oz4I/UYLCvYWkJ_I/AAAAAAAAHds/LjcgqrhFV3g/s1600/d83869_woman_yelling_at_computer_300.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="http://2.bp.blogspot.com/-ZswDCd9Oz4I/UYLCvYWkJ_I/AAAAAAAAHds/LjcgqrhFV3g/s200/d83869_woman_yelling_at_computer_300.jpg" width="200" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><b>Our Facebook community</b> gives women (not just moms, despite our name!) a place to promote their business, make friends and expand their network. </span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Our blog</b> shares articles, tips and resources for small businesses, work at home moms and independent consultants. </span><br />
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<span style="font-family: Verdana, sans-serif;"><b>Our Social Media Service Packages </b>cover a large range of opportunities, to fit the size of your company and budget! </span><br />
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<span style="font-family: Verdana, sans-serif; font-size: large;"><b>Meet a few of the ladies...</b></span><br />
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Marianne
has 3 years in marketing and runs a small farm with her husband and 2
kids in rural Pennsylvania. You will most often see her writing for the
blog or out tending her all organic fields with her two dogs, Sheba and
Neffi.</span><br />
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Rose has 8 years in small
business advertising, and sells hand painted wine glasses online. When
not being one of the administrators of the Facebook community, she can
be found watching her Grandson's softball games.</span><br />
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Jacqueline
is the main admin for the Facebook page and blog and had 6 years
experience in marketing for small business. She can usually be found
writing for her coupon blog or volunteering for her "pet" project, Rural
Animal Welfare Resources. She has a pre-teen daughter and lives in
rural Illinois.</span>Anonymoushttp://www.blogger.com/profile/05030544875232227768noreply@blogger.com0